Integrity, Transparency, Obectivity
In the late 1990s, large financial firms, more often than not, were not putting the clients’ interest first. Eric Weiss, Brightscape’s founder, worked at one such institution. He felt a firm should provide unbiased and objective advice. Selling proprietary or preselected lists of paid-for products wasn’t fair to the client. Weiss believed a firm should provide unbiased and objective advise based on the individual client’s best interest. He wanted to combine his experience and ethical standards to create something new; thus, Brightscape was born.
Brightscape started out and still is at the forefront of what it means to be a fiduciary. The name itself exemplifies a bright future. Every member of the Brightscape team focuses on putting the clients’ interests first.